“Public Relations for Start-ups” with Dominik Sinnreich
“Public Relations for Start-ups” with Dominik Sinnreich, Founder and CEO of Newsroom GmbH
Well-established enterprises have well-established routines: What kind of stories do we communicate? How do we communicate them? When do we communicate them? And they have specialized units that take care of these operations. Start-ups have neither. Media relations for start-ups are not rocket science – they are craftsmanship.